Kia ora, we’re an internationally awarded creative team from 
Aotearoa New Zealand. Currently 
at Droga5 London, formerly 
Saatchi & Saatchi London.

WORK

Lidl Revelations
Waitrose x The Great British Bake Off
Bet on the Right Side of History
Heaven Before Hell
Penguin Coffee Cups
The BiOlympic Tattoo
Good Right Now
The Biggest Lunch on the Block
Oreo Night Twist
Joyless Upbringing

AWARDS

CONTACT

JOYLESS
UPBRINGING


CLIENT: Nutella
How do you raise a kid who turns out… well, okay?

Turns out, the tiniest moments matter. A little joy early on can go a long way — and a little Nutella at breakfast can make a surprisingly big difference.

So we created a suite of radio ads that imagined the kind of world kids grow up into, depending on whether they got that small dollop of happiness in the morning. A way to show parents that something as simple as Nutella can help set the tone for the day — and maybe, just maybe, the kind of people they grow up to be.
© 2026 Bayleigh and Alyssa