Kia ora, we’re an internationally awarded creative team from 
Aotearoa New Zealand. Currently 
at Droga5 London, formerly 
Saatchi & Saatchi London.

WORK

Lidl Revelations
Waitrose x The Great British Bake Off
Bet on the Right Side of History
Heaven Before Hell
Penguin Coffee Cups
The BiOlympic Tattoo
Good Right Now
The Biggest Lunch on the Block
Oreo Night Twist
Joyless Upbringing

AWARDS

CONTACT

STILL GOOD


CLIENT: Waitrose UK
DIRECTOR: Alex Boutell (Rogue Films) In 2024, we secured Waitrose as the new sponsor of Channel 4’s The Great British Bake Off - a sponsorship deal worth £4M.

This partnership united two iconic British brands, both passionate about celebrating the joy of making delicious food at home. But as we all know, the joy of baking doesn’t always translate to the expertise of baking...

So in the playful spirit of Bake Off, we cheekily celebrated all the not-so-great bakes that everyday Brits tend to whip up at home in a suite of idents.






© 2026 Bayleigh and Alyssa